Cater to Your Customers
Sometimes you
want to post context that “you” find appealing, or something that “you” think
the people would just love, but in all reality, your opinion should probably only
make up 15 percent of the equation. As a business owner/social media marketing
director, we should listen to our customers and cater our Facebook messages in
a way that can generate leads for your company in ways that can get your
customers engaged with your content. Of course there will be an initial fee and
a trail period where you will have to invest and spend time on researching and
learning about what grabs your customer’s attention, but it’s not as hard and
as expensive as you think. Facebook has an analytics page connected to your Facebook
business page that will calculate and give you valuable statistics about your
visitors, all for free!
Create Appealing Content
“Only one of these three things costs more
than $100,000: a Corvette, this Tom Brady
rookie card, or a yacht.”
“This 2008 Bugatti Veyron has been called
"a flawless work of art."
“Most people could use a little help
organizing their kitchen but don't know where to
begin. Tip #1: Cabinets and pots don't mix.”
These are a few examples
I pulled off eBay’s Facebook page. All 3 of them were also linked to blogs that
eBay creates to help engage customers with products available on their website.
Along with the link, email always make sure that the thumbnail picture on their
post has strong appealing content that can visually draw the viewers into
wanting to learn more. The messages always leave you hanging and wanting to
know more about the subject. Your messages must also try to follow the social
trends and the top news stories. EBay showed me that they stay on top of their
game by having a story on Tom Brady’s rookie card right before the Superbowl
where Tom Brady will be fighting for his 4th Superbowl win.
Never Forget About Making
Money
The Facebook
page, the blogs, the website, it’s all meant to do one thing, and that’s make
you more money. You have to be creative and open-minded when it comes to trying
to appeal to your customers or target market. The blogs that the eBay Facebook
page redirects you to are design to get you to buy something from their
website, and it’s done in a very creative appealing way that is not annoying or
misleading. EBay is very good at marketing and advertising their brand and
their products and we all can learn something from them. EBay’s Facebook, along
with their customized email alerts, keeps eBay users well informed and well
entertained, a great recipe for success.
References
Facebook/eBay.
(2014) eBay Facebook page. Retrieved on January 28, 2015. Retrieved from https://www.facebook.com/eBay
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